IPTV Health Desk As of April 2025, What Americans Buy Most in online Grocery Shopping. American consumers are increasingly turning to online platforms for their grocery shopping, with notable trends emerging in the types of products purchased and the factors influencing these choices. but Over the past decade, the U.S. grocery shopping landscape has undergone significant transformations, particularly with the rise of online shopping. Here’s an overview of the key changes:
What Americans Buy in past
1. Surge in Online Grocery Sales:
2019: Online grocery sales accounted for approximately 3.4% of the total U.S. grocery market, equating to about $34.54 billion. Supermarket News
2020: The COVID-19 pandemic accelerated the adoption of online grocery shopping, pushing its share to 10.2% of the market, or around $106 billion. Supermarket News
2025 (Projected): Online grocery sales are expected to reach 21.5% of the total market, amounting to approximately $250 billion. Progressive Grocer+1Supermarket News+1
2. Consumer Adoption and Behavior:
Pre-Pandemic (2018): 24% of shoppers reported having shopped online for groceries.
During Pandemic (2020): This figure rose to 43%, with consumers citing COVID-19 concerns (62%), convenience (62%), and time savings (42%) as primary reasons for the shift. Press Release Services+2Supermarket News+2Progressive Grocer+2
2022 Data: Approximately 19.3% of individuals aged 15 and older reported purchasing groceries online at least once in the previous 30 days. Economic Research Service
3. Frequency of Online Purchases (2022):
Among those who shopped online for groceries:
30.2% did so once.Economic Research Service
25.1% made two purchases.Economic Research Service+1Oberlo+1
44.7% purchased groceries online three or more times. Economic Research Service+1news.com.au+1
4. Demographic Shifts:
Older populations (45 years and above) have increasingly adopted online grocery shopping, with 46% trying new fulfillment methods like curbside pickup and 35% ordering groceries online for the first time during the pandemic. Press Release Services
5. Retailer Adaptations:
Major Retailers: Companies like Walmart and Costco have integrated advanced e-commerce solutions, reporting e-commerce growth rates of 27% and 19%, respectively, outpacing some competitors. Investor’s Business Daily
Supply Chain Enhancements: Retailers such as Target have invested in expanding their grocery supply chains to meet the growing demand for online shopping and improve inventory management. WSJ
In the last decade has witnessed a pronounced shift towards online grocery shopping in the U.S., driven by technological advancements, changing consumer preferences, and external factors like the pandemic. This trend has prompted retailers to innovate and adapt, ensuring they meet the evolving demands of the modern shopper.
🛒 How the Last Decade Shaped 2025’s Grocery Shopping Habits
Over the past 10 years, online grocery shopping in the U.S. has gone from a niche option to a mainstream habit, and it’s transforming how Americans shop in 2025.
✅ Key Impacts This Year:
More Shoppers Online Than Ever
→ From 3.4% market share in 2019 to over 21% in 2025—online grocery is no longer just for emergencies or tech-savvy buyers.Healthier Carts, Smarter Choices
→ With more time to plan and compare, shoppers are picking healthier, high-protein, and low-sugar items more often than before.Curbside & Delivery are Normal
→ Thanks to habits formed during the pandemic, many shoppers now expect fast, flexible fulfillment like same-day delivery or pickup.Groceries + Essentials = One-Stop Shops
→ Shoppers are bundling groceries with household items, creating new opportunities for retailers to expand product categories.Older Generations Are Onboard
→ More seniors are shopping online now, influencing trends like simplicity in user experience and trust in brands.
🥦 1. Health-Conscious Shoppers Are Driving Search & Purchase Surges
159% spike in searches for high-fiber foods is not just a health trend—it’s a sign consumers are seeking gut-friendly diets like low FODMAP and plant-based options.
The 350% increase in non-alcoholic cocktail orders shows a booming interest in sober lifestyles and wellness-friendly beverages, especially among Millennials and Gen Z.
🧠 2. Online Grocery as a Tool for Mindful Eating
A surprising 41% of shoppers say they use online grocery to avoid impulse buying—which means people are treating e-commerce like a food budget planner or diet manager.
Unlike physical stores, online carts can sit for hours or days, encouraging more thoughtful, health-aligned decisions.
🧴 3. The Rise of “Non-Food” Essentials in Grocery Orders
Products like personal care items (77%) and home cleaning products (73%) are now standard in online grocery baskets.
→ This shows online grocery is evolving into a one-stop convenience hub, more than just for food.
🛒 4. Non-perishables Still Reign—but With a Twist
Packaged foods are top sellers (78%), but what’s being bought is changing:
More protein bars, plant-based pantry staples, and health-optimized snacks.
Less traditional canned or sugary items than in pre-pandemic years.
🌍 5. Eco-Conscious Shopping Influence
While not yet dominant in volume, a growing portion of online shoppers filter by “sustainable,” “organic,” or “eco-packaged”—especially in major metro areas.
This niche is small but rapidly growing, influencing how brands position their SKUs in online stores.
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